Guides

Practical Guides for Nonprofit Media Success

Discover step-by-step guidance on launching a nonprofit media outlet from the ground up, transitioning a for-profit news operation into a nonprofit, and growing your outlet’s sustainable revenue streams. Our guides draw on the expertise of leading news organizations, insights from the latest research, and leadership lessons from top-performing nonprofit media outlets.

Harness the Power of Collective Fundraising

Non Profit Media presents the DIY Guide to Collective Fundraising, designed to help media organizations raise funds together more effectively. This guide walks you through the essential steps for planning and executing collaborative fundraising campaigns, from identifying potential partners to setting shared goals and tracking results. By working collectively, newsrooms can amplify their impact, reach wider audiences, and create sustainable funding streams while learning from each other’s experiences.

Start Your Nonprofit Media Outlet with Confidence

Non Profit Media offers the Startup Guide, a comprehensive resource for anyone looking to launch a nonprofit media outlet from the ground up. The guide covers everything new founders need to know, from choosing the right technology and tools, to defining your editorial ethics, building your team, and establishing sustainable workflows. With practical advice and proven strategies, this guide ensures your nonprofit newsroom is set up for long-term success and impact.

Build and Expand Your Revenue Streams

Non Profit Media’s Guide to Earned Revenue provides practical strategies for nonprofit news outlets to create and grow sustainable income streams. From display advertising and sponsored events to monetizing email newsletters, this guide covers the key methods to diversify revenue while maintaining editorial integrity. Developed in collaboration with the Google News Initiative through the GNI-INM Sponsorships Lab, it combines expert insights and real-world examples to help your newsroom thrive financially and achieve long-term sustainability.

Transition Your Newsroom to a Nonprofit Model

Non Profit Media’s Quick Guide to Converting a For-Profit News Outlet provides a clear roadmap for organizations looking to shift from a profit-driven model to a publicly supported nonprofit structure. The guide explores the legal, financial, and operational steps involved in the conversion process, helping newsrooms align their mission with sustainable funding, community engagement, and long-term impact. It’s designed to give leaders the confidence and practical tools needed to make a smooth and successful transition.

Join the Non Profit Media Network

Connect with a vibrant community of nonprofit journalists, editors, and media professionals. Collaborate, share resources, and strengthen independent journalism together.